Take a pop-up pop-culture museum, add some seawater and a splash of Comic Con-style promotional coolness and you've got the Mermaid Museum at L.A.'s Goya Studios, "a free, four-day glitter-bombed Instagram mecca" (Adweek
) created to promote the upcoming Freeform TV series Siren
. A fantasy thriller about a wide-eyed young woman/ancient sea monster who emerges from the deep to wreak havoc on a small seaside town, the show's set pieces have inspired several photo-op-ready, social-media-friendly experiences. Immerse yourself in the sights and sounds of a live mermaid swimming in a giant tank, an interactive wall of fish scales, a visual effect that transports you to an underwater garden and a walk-through replica of Siren
's own Bristol Cove Mermaid Shop.