Co-authored with Bentley University marketing professor Raj Sisodia, Conscious Capitalism
examines a transformative business movement where the value of a company rests on something more than the bottom line. John Mackey is known for his all-natural approach to a chain of grocery stores whose success is credited with a boom in the healthy food movement. Whole Foods is known for taking its corporate social responsibility to a new level and other businesses are following suit. Conscious Capitalism
looks at the rise of responsible businesses including Southwest Airlines, Costco, Patagonia and UPS, and dissects how these companies are turning a profit while making a difference. Hosted by the Commonwealth Club, Mackey's talk will include ideas put forth in the book for an illuminating look at a positive business trend.
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