Big Pharma: An Expose' of "The Great Anti-Depression" Era
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The last date listed for Big Pharma was Sunday November 5, 2006 / 7:00pm.
“What’s going on in media and especially on TV today is a betrayal of women and children needing anti-depressants,” says Los Angeles native Berry. “Big Pharma holds up a mirror to this media world and forces the audience to look at the human side of these advertisements.”
Berry’s reflection of modern day society juxtaposes tales of her own grandmother during the Great Depression: stories of women carrying white handkerchiefs, weakened by the anxiety of the time but depending on friends and family as opposed to the dependence of today’s anti-depressants. However, by no means does Berry deny the legitimate uses of medicine for mental illness or the choices women make by taking prescription drugs. Rather, Big Pharma explores the softened regulations of drug distribution among doctors and the government as a fast solution to everyday feelings of sadness. It was the rise of drug consumption among her friends that led Berry to question their validity.